We worked closely with the team at Robert Dyas, advising on materials to provide quality and longevity across the season, whilst working within the budget and time restraints set by the client to continue to offer best value to their shoppers.

Leaning on our knowledge of the store estate, we also advised on the overall mix of elements to ensure the stores had a premium Christmas feel without being too cluttered.

In total over 188,000 items were produced across hanging decorations, posters, tickets, headers, barkers, security shrouds and window display elements. Standees featuring mountain scenes and characters were included to add theatre in larger stores.

We provide a highly reactive service to Robert Dyas and their campaign was produced and delivered to 92 stores within 8 days. A compliance of 99% was achieved.