THE CHALLENGE
Design and produce an engaging permanent fixture for Rubik’s in Hamleys to promote the launch of their new product range.
THE RESPONSE
We took inspiration from the new packaging for the design to make a clear visual impact and signpost to the Rubik’s brand in store.
A large 3D rotating cube and LED screen were included to disrupt the shopper journey and encourage customer engagement with the new range.
To ensure a smooth process for Rubik’s we managed the full end to end process including both retailers and brand approvals, store audits and installation.
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