RETAIL EYE 2022 TRENDS ROUND UP

We have started the new year with a review of the key trends spotted throughout 2022 in our Retail Eye documents highlighting POS activity across retail. For each trend we have shared example campaigns we captured during 2022.

OCCASIONS

Seasonal occasions remained the key driver behind activity in-store. 2022 was seen as an opportunity to celebrate with family and friends as the UK enjoyed a year free of pandemic restrictions.

PRICE/COST OF LIVING

There has been no escaping the effects of the Cost of Living crisis for brands and retailers. With soaring energy costs in 2022 and grocery inflation standing at 14.6%* in December 2022, the squeeze on households has been significant.

LOYALTY

Another effect of the cost of living crisis saw consumers shopping around to find the best deals. According to Emarsys’ Customer Loyalty Index almost two-thirds (64%) say they have changed their attitude to loyalty because of the cost of living crisis, with 56% having already switched from a brand they were loyal to as a result of the pressures and increased inflation.

 SUSTAINABILITY/CSR

Throughout 2022, sustainability and CSR initiatives were visible across the high street. Brands and retailers were keen to communicate their CSR credentials to shoppers to demonstrate they are focused on wider well-being and the issues their shoppers care about.

HEALTH AND WELLBEING

As a society, we are becoming ever more aware of our health and wellbeing, in terms of how it affects us personally, and the impact on wider society. According to the IGD, 66% of people are thinking about or already changing their diets and they want help to do it – retailers and brands clearly have a large role to play in that.

PRIZE PROMOTIONS

As a result of HFSS, the trend for prize promotions continued through 2022 to entice people to purchase. Brands will need to have to work hard to attract shopper attention in-store as cost is likely to remain a key focus throughout 2023.

COLLABORATIONS

Retailers and brands need to generate reasons for shoppers to come to the high street and create a point of difference in terms of experience. Over the last 12 months we saw a number of interesting collaborations across the high street.

COLOUR

At FERO our passion for colour means that we are drawn to colourful, impactful displays and these frequently feature in our monthly reports. We have enjoyed spotting bright and vibrant displays across the high street in 2022.

If you are a brand or retailer and interested in receiving our Retail Eye monthly, then please get in touch – info@teamfero.com